The goal of this work was to create CMF+PI (Color, Material, Finish, Pattern, Interaction) guidelines to provide direction for the client’s current and future mobile phone product design strategies, through understanding the client’s target group in Indonesia and based on the trend changes in Indonesia in the next 1-2 years. The project duration was 4 months, and my role included industrial design, CMF (color, material, finish), research, and trend analysis.
This work is confidential. If it interests you, feel free to reach out to me.
