The goal of this work was to help a project management organization create membership offerings that would reinvigorate their current members and attract prospective members from new demographics by evolving their value proposition and structure. The work focused on optimizing the client’s existing B2C membership experience and increasing overall membership by identifying opportunity areas and creating a B2C membership strategy recommendation. The project duration was 3 months, and my role included
This work is confidential. If it interests you, feel free to reach out to me.
